Internet marketing is “very simple” Bringing traffic to landing pages while making optimization process until reaching positive ROI
The internet marketing person / team are not stand alone function they have to have the full support from the development\marketing\ graphic designer function in the company.
You can get traffic to your web site in various methods
SEO – you can build on organic traffic. Well I am quite sure, that if you will spend $2000 for a month with good agency after six to 12 months you will get some organic traffic ” mostly from “long tails terms”.
In order to get organic search teffic you need content you can creat this contnet by yourself or give platform that let users spread their content Seo challenges . first you need to spend a lot of money at the beginning in order to build the basic level of users. the second problem is that you if you build your business on SEO , right now you have another Partner and very unstable partner this is Google, one day Google can find you site not answering one of the rules they will make at the next 5 years and you site is banned from the search results. As an example before 2 weeks Google decide to hide all organic search results from Google analytics since she wants more privacy to the user or some kind of bulshit that they announced and within a week all the organic search results despaired from analytics .
Mailing can be a good method to find authors . I have started to use this way but never had the chance to make it as a process .
The mailing can be done manually, scraping addresses for relevant authors and sending them the right offers, targeting them to landing page like the one we had started to work on.
As I wrote before sending mail is a Profession you can’t send only one mail and you can’t have only one landing page this is not how this business work. in order to get a positive ROI. you should segment your audience , and make split test , testing you titles copy and landing page. If you are not willing to do it you wouldn’t succeed.
There is another way to do mailing you can make a joint venture with one of the mail masters you can find them in affiliate sites and so on. They will want up to 80% of your earning but they can teach you everything about product launch.
Viral – this kind of traffic come with good pray to god and some straight connection to the sky no one can tell you what makes things viral over the last 20 years I had only one success story (I am still trying )
If you need traffic in real time and to make optimization process in reasonable “time to market you can’t escape from media buying .
My advice to you is to use media buying as your main strategy. In order to succeed in this campaign you will need to define budget and to plan the campaign very well. This campaign can be made in Guerilla budget you don’t have to spend hundreds of thousands of dollars in order getting positive ROI. The authors campaign should include basic introduction and a lot of retargeting adds that will encourage the author to close the deal. This campaign should include A/b testing of all the components I wrote before copy + add copy+ landing page with a lot of split test
When I am writing about media buying there are a lot of places to buy media . Bing for example gave me at the last months much better ROI then Google, there are lot of second tier networks that you can buy media much chipper. This is only the beginning we never tried CPV or PPV OR banner advertising all those methods should and can bring positive ROI traffic after the right optimization process
You can bring traffic to your web site by affiliate marketing
You can participate in the big 4 affiliate web sites and offer affiliates bring traffic in some model CPA or CPS . If you sell consent or digital product then affiliate markting is a goofd solution a the only thing that you will need is to embed a suitable affiliate system into the web site. after some tuning and if you will get some affiliates to you websites and if you will find this as Profitable way to your digital product or service then cones the stage that you can launch an affiliate program at one of the affiliates networks as I wrote before handling affiliate is full time job you have to build and incentive plan you have to make a milestone plan that you send them mails and encourage them to sell your products. There are thousands of companies trying to grab affiliate attention each one handles and account manager that are giving the affiliate different tools to help him in his mission. If you read the articles that affiliate marketing is dead As you quote last night you have to understand that i am at this business from 1996 the industry change it face every day.
the big affiliates are making money you never had :). there are giant companies over there doing only affiliate marketing ( Lottery, Bingo, green cards, etc)